Digiday Daily

June 12, 2026

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AI clones are creating a new fault line in the creator economy. On one side are creators who are licensing digital twins to take brand deals, talk to fans and even show up to meetings on their behalf.

On the other, creators are discovering AI versions of themselves out in the wild, trained on their content but built without their consent.

TOP STORY

The Creator Economy

The Rundown: AI clones split the creator economy

Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.

OTHER THINGS TO KNOW

From employee engagement and professional development to benefits, the Work/Life Awards celebrate the programs and people shaping stronger workplaces. Submit your entry by July 10 to save.
The DSP is the control panel of modern advertising. It determines what runs, where, how often and how success is defined. If ACR data sits outside the DSP, value leaks at every step. Partner insights from Nexxen.
With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Partner insights from Adjust.

A MESSAGE FROM T-MOBILE

Meet Every Moment with T-Mobile Advertising Solutions

Together with Blis and Vistar Media, we help brands make meaningful connections with millions of customers. Go beyond reach and drive results with ads that are more relevant, effective, and connected.

MARKETING

Member exclusive

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

PARTNER INSIGHTS FROM PIANO

Publishers' top application of AI is optimizing ad sales

According to a recent Digiday and Piano survey, the majority of publishers (84%) are currently using or actively piloting AI tools for ad sales or ad operations, including proposal generation and campaign management.

The Sports Marketing Playbook

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.

PARTNER INSIGHTS FROM SEEDTAG

Richer contextual data in the bidstream helps agencies and publishers alike

As it becomes possible to interpret content in a more detailed way — including the intent, tone and emotional signals surrounding it — context begins to take on a more central role in how impressions are evaluated.

MODERN RETAIL