By now, there isn’t a soul in Silicon Valley who doesn’t know that Apple has been working furiously to catch up to the industry on AI.
Now, the question: Do its new Siri AI and Apple Intelligence features stack up?
According to longtime Apple watcher Mark Gurman, the features are “far from groundbreaking” but “good enough to start pulling the company out” of the hole it’s dug for itself.
If you missed it, Apple’s new features include web-informed answers, additional systemwide actions, and what the company calls “onscreen awareness” and “personal context understanding.” (Much of this was first announced in 2024; it’s due for wide release this fall.)
Gurman says those last two in particular “sped up workflows” across devices for things like moving a calendar appointment, finding a particular email, and retrieving a person’s recommendations originally made via email or text message.
It also seems like the new Siri is connecting the dots a lot better than the old one. “The new Siri can handle many of the tasks an everyday consumer would throw at OpenAI’s ChatGPT, Google Gemini or Anthropic’s Claude,” Gurman writes—essential since that style of interaction is increasingly the default for users.
Issues remain, including sluggishness, dropped queries, and a lack of understanding of what’s on the user’s screen. But it’s still a beta release after all.
“Based on my usage of several AI tools over the past three years,” Gurman writes, “the new Siri is roughly competitive with where the leading chatbots were about six months ago.” You know what? We’ll take it.
—AN