Hey Adam Słodowy, Outbound doesn’t work when it’s personalized. It works when it’s relevant.
The reality is that only around 3-5% of your market is in an active buying cycle at any given time. If you’re working from a list of target accounts without a clear reason to reach out, even good-fit accounts are more likely to say “no.”
That’s where buying signals and triggers come in.
Signals help you prioritize the right accounts. Triggers give you the actual reason to reach out.
In the 2026 outbound efficiency playbook, Jed Mahrle breaks down the top 7 buying signals to watch for, while John Barrows explains which trigger events mean it’s officially time to start the conversation. |
Outbound expert Jed Mahrle calls job postings his absolute favorite buying signal because most reps stop there and just ask if the company needs tech for their new hire. Top performing reps check the posting for clues about internal processes, priority gaps, and exactly where the company is headed. That context is how you start turning cold emails into timely and relevant outreach. – The Insightly Team
P.S. Since you’re already on our email list, here’s a direct link to the YouTube playlist of all the outbound podcast episodes featured in the guide.
The best way to take it all in is to grab the guide for the expert frameworks, then listen to the podcasts for deeper dives on the topics you care about most. |
