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Is fragmented customer data costing you conversions? Let's solve your data disconnect
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Financial services company Legal & General integrated Tealium's CDP with the Snowflake AI Data Cloud to gain a complete customer picture and real-time, personalised engagement capabilities.
The results speak for themselves!
- 54% increase in call-to-lead conversions by instantly routing struggling customers to agents who know their pain points
- 15% boost in application conversions through real-time personalised guidance
- Optimised marketing ROI using predictive lifetime value models to guide spend
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The challenge
Legal & General serve 12.8 million customers who typically do not engage with their complex financial products regularly. Customer data was siloed, making it difficult to understand customers or react quickly to their needs at critical engagement moments.
The solution
L&G solved this by integrating Tealium's CDP with the Snowflake AI Data Cloud. This powerful combination allowed them to unify deep historical lifetime data from Snowflake with real-time behavioural insights from Tealium. Through Snowpipe streaming, this created a continuous, two-way data flow, enabling real-time activation of customer understanding.
The outcomes
✓ Reduced financial product application abandonment
✓ Personalised guidance for customers about insurance
✓ Proprietary customer lifetime value prediction model
✓ Optimised marketing spend and ROI across paid media and CRM
Download Legal & General's story to see exactly how L&G did it.
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