The latest Gartner Magic Quadrant™ for Customer Data Platforms reflects a clear shift in how the category is being evaluated.

CDPs are no longer judged on data unification alone. Real-time activation, AI readiness, segmentation speed, and enterprise reach now define what matters — especially as organizations push customer data closer to AI and decision-making.
That’s where Uniphore stands apart.

Check out how Gartner evaluates CDPs — and why Uniphore’s approach aligns with the direction of the market:

+ Zero-copy, warehouse-native activation instead of data replication ​
+ Unlimited, real-time segmentation with no batch delays
+ LLM-powered, prompt-based segmentation built directly into the platform
+ Enterprise-wide activation across marketing, CX, contact centers, and operations