Hi ala,
Understanding and defining your use cases before investing in a Customer Data Platform (CDP) is essential. Your organisation will become more aligned behind a goal, method, and outcomes if use cases are defined in advance.
With a CDP, there is no one "right" first use case; instead, where you start depends on the particular business problems your firm is attempting to address.
Check out the top 3 use cases, Getting Started with a CDP:
- 360 view of the customer
- Customer Acquisition
- Honouring consumer consent across every channel
