As podcasts continue to rise in popularity, there’s one host powerful CEOs and startup founders keep tuning in to: David Senra.
Senra launched his podcast Founders in 2016 from his kitchen in Miami. For years it was a lonely endeavor—he had a handful of listeners. But Senra, an insatiable reader who has devoured some 415 biographies by his count, kept telling the stories of people who interested him, and gradually his audience started to appear.
Senra now says he is making a few million dollars per year from the podcast (he recently launched a second, longform interview show called David Senra) and adds that he has declined offers to sell the company for as much as $50 million. “If you maintain control and really care about the quality of your product, you wind up with the money anyway,” Senra told Fortune’s Lily Mae Lazarus. “It just takes a little longer.”
Fortune profiled Senra’s rise, how he built his lucrative business, and how he’s chasing his ultimate goal: To become the millennial Charlie Rose.
Check out the full story on the rise of CEO podcaster David Senra.
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