July 13, 2026  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

After years of watching AI products treat their journalism as a free buffet, publishers have formed a coalition to create a new standard that tracks how AI systems access their content at every step. Wanting a check in on how AI companies are accessing publisher coverage? Here you go.

And in creator news:

  • How streaming creators built a new broadcast blueprint at the World Cup
  • To manage 300,000 creators, Unilever automates everything but the relationship
  • The state of streaming highlights the power of creators

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Top stories

 
 

MODERN NEWSROOM

WTF is SPUR’s publisher-run Content Telemetry Framework?

SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.

MEMBER EXCLUSIVE

Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers — how AI accesses publisher content

The Cloudflare's latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.

PARTNER INSIGHTS FROM CELTRA

Live case study: How Crypto.com builds real-time marketing campaigns at speed

On Aug. 5 at 10 a.m. ET, join this live session to learn how Crypto.com unlocked new strategic possibilities through real-time creative with tricks for navigating highly regulated industries, like gaming, finance and healthcare.

THE CREATOR ECONOMY

How streaming creators built a new broadcast blueprint at the World Cup

Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues.

A MESSAGE FROM OPTABLE

How agent-ready publishers set themselves up for long-term success

To adopt agentic AI at scale, organizations need to prioritize critical areas of agentic readiness. Publishers who have invested in identity infrastructure for privacy compliance are already ahead, as agent readiness and identity readiness are the same project.

Access the guide

 

THE CREATOR ECONOMY

To manage 300,000 creators, Unilever automates everything but the relationship

Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.

THE CREATOR ECONOMY

In Graphic Detail: The state of streaming highlights the power of creators

"Just Chatting" is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators.

PARTNER INSIGHTS FROM EXPERIAN

How healthcare marketers can navigate a mixed-identity world

What comes next for healthcare marketers is not a choice between deterministic and privacy-forward advertising. The differentiator will be building data and measurement infrastructure that connects fragmented signals and maintains compliance, operational flexibility and trust.

 

Other things to know

 
 

PARTNER INSIGHTS FROM BLIS

Advertising’s most comprehensive and accurate signal is hiding in plain sight

Many purported paradigm shifts have come and gone. While most are simply old ideas with new packaging, there’s a genuine signal front and center that the industry has consistently underutilized: carrier data.

PARTNER INSIGHTS FROM PAYPAL ADS