Hi there,

Guitar Center has been serving musicians since 1959. How does that history shape the way you think about customer data and personalization?

Join me today for a conversation with Acxiom's Keith Camoosa and The Guitar Center Company's Nahum Garcia and Alex Fernandez. We'll talk about how Guitar Center recently modernized its marketing stack, and what it takes to build an identity foundation that supports personalization, AI readiness, and scalable activation.

Data and Identity: From Marketing Capability to Enterprise Asset
🗓️ Today, July 15, 2026
🕑 12:00pm ET / 9:00am PT

See you there!
Arielle Feger
Senior Analyst
EMARKETER

Presented by Acxiom.