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JULY 20, 2026 |
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Key stat: 63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%), according to a March 2026 survey from The Harris Poll and EMARKETER. |
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Beyond the chart: |
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Use this chart: Drop this in a media planning deck to show why "audio" budgets can't skip YouTube. Use it to argue for video-native audio buys when targeting Gen Z, and benchmark your platform mix against where young listeners actually tune in versus the broader population. |
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Related EMARKETER reports |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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