Hi Ala,
As a B2B marketer, have you ever felt like your CEO just doesn't really get it?
Well, you're not being paranoid, nor are you alone. In fact, an overwhelming 84% of CEOs admit that they see marketing as a support function, rather than a growth driver.*
It seems that the very function responsible for understanding markets, creating demand, building brand awareness, and filling the pipeline isn’t seen as a growth driver by the people running the business. — Which goes a long way to explaining why marketers so often struggle to influence strategy, secure investment, and get credit for commercial results.
Our latest Report, The CEO blind spot: How B2B marketers prove, protect, and grow their commercial impact, addresses this head on. It identifies three main CEO blind spots where marketing's value is going unseen, and dives into how to eliminate these once and for all and finally prove marketing's commercial impact.
The Report is available totally ungated here >>
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All the best,
Chloe
Aspiring Commercial Marketer
Propolis from B2B Marketing
