AND IT'S COMPLETELY DIFFERENT |
Photo: Joseph Okpako/WireImage |
“Truly believe anti marketing will become a thing soon,” Charli XCX prophesied on X earlier this month. What is anti-marketing? “still marketing but it’s just a different approach, more intimate, personal, private, one on one. less about the projection of scale,” she explained. What has that actually meant in terms of her album rollout for Music, Fashion, Film? So far, it’s been club nights and expensive-looking music videos and glossy profiles — if there’s been anything one-on-one, it hasn’t been with her fans. Her business-strategy forecasting was met with sarcasm and disdain — her role as pop’s leading philosopher somewhat rejected by people online. The brat rollout verged on monoculture, with the singer saying “yes” to nearly every opportunity, as detailed in her film The Moment earlier this year. That strategy, if her not-quite mockumentary is to be believed, left the singer exhausted and depleted and without a sense of identity, forcing her to drum up new strategies when it came to selling yet another album. The projection of scale is indeed smaller now, but this album rollout so far mostly resembles … a regular album rollout.
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Celebrity gossip, industry updates, and beyond. |
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How Tech Is Making the Life of Artists Impossible |
This week on Good One, Cory Doctorow, author of Enshittification, tells us about how our modern lives were slowly, often intentionally, made less enjoyable by big tech. Fun! |
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The comedian wrote a new children’s book with his friend Adam Mansbach, the author of Go the Fuck to Sleep. |
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Another year, another slate at Hall H. |
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The Big Bang Theory universe continues to expand, with dire results. |
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It only took six years … and a World Cup. Now the real test begins. |
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