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Dear ala,
Set Your GPS! Our next stop is Audience Avenue. Before you pull out of the driveway, you need a specific destination. And for speakers, before you book a speaking engagement, you need to identify your ideal auience.
One of the biggest mistakes new speakers make is creating a talk for everyone. Successful speakers know exactly who they're trying to reach. They may start with the basics: age, industry, job title, but they don't stop there. The best speakers think beyond demographics.
- Why are these people gathered?
- What challenge unites them?
- Did they choose to be there, or is this a mandatory session? (I.e. did their boss sign them up?)
The answers can change everything; from the stories shared, to the call to action used at the end.
When you know and speak to the right audience, your talk becomes more relevant and more memorable. It's more likely to lead to future speaking invitations and related business.
At Innovation Women, we help speakers identify the audiences that are the best fit for their expertise. Each opportunity in our database includes important information about the audience.
This summer, don't just blindly hit the road. Program your GPS for your best audience. Join Innovation Women today with code ROADTRIP for $40 off any speaker membership and find your ideal audience today.
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