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AUGUST 3, 2026 |
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Key stat: 38.3% of US digital shoppers have never used virtual or augmented reality to shop and aren't interested in trying it, making outright rejection the single most common response, according to a February survey from Bizrate Insights and EMARKETER. |
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Beyond the chart: |
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Shoppers aren't tech-averse, they're AR-averse. Just 11% of global consumers use no in-store technology at all, from self-checkout to smart carts, yet only 16% are using augmented reality in retail apps,
according to SOTI. -
Meanwhile, the categories AR was supposed to fix still run through physical space. Nearly two-thirds of furniture and home goods shoppers, 62.9%, discover brands and products in stores,
per an EMARKETER survey. |
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Use this chart: Drop this in your next roadmap review when someone pitches an AR try-on build. Show it to leadership to make the case for funding checkout and fit basics first, then benchmark any AR pilot against the 4.5% who use these tools regularly, not against vendor demo reels. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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