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AUGUST 3, 2026 |
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In this edition: |
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TOP STORY |
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Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future. |
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IN THE NEWS |
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Beauty brands rethink growth for a changing market. The global beauty market is forecast to grow 5% annually through 2030, according to McKinsey’s latest State of Beauty report. |
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Whatnot's valuation reflects livestream commerce potential. Unlike more intent-driven marketplaces, Whatnot’s advantage lies in convincing shoppers to buy products they weren’t necessarily looking for. |
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Exclusive data shows food and drink outpaces other sectors in customer identification. Food and drink was the only consumer industry to post an increase, although the news and magazines category also gained. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Customer data platforms (CDPs) promised marketers a unified view of customer data and an escape from fragmented martech stacks. The reality has been more complicated. |
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QUIZ |
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What percentage of US adults eat chicken wings about once a week or more? |
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A) 11% B) 21% C) 31% D) 41% |
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