Hi there,

Consumer trust in brand advertising is eroding. Some 18% of consumers say they trust brand advertising less than they did two years ago, and 25% have grown more skeptical of reviews on retailer sites, according to EMARKETER/Reddit data.

That skepticism doesn’t stop spending. It redirects research. Consumers are spending more time consulting peer reviews, community discussions, and candid conversations before committing, especially during the holidays.

Download our new research report, “Holiday Shoppers Lean on Peers for Reassurance Before Checkout,” to learn what 1,001 US consumers told us about earning their confidence.

AVAILABLE NOW

Best,
EMARKETER

Created in partnership with Reddit.