Hi Ala,
B2B marketing leaders and their teams are under real pressure to move faster and achieve more with less.
As AI reshapes the way marketing teams operate, restructuring is becoming an increasingly attractive option. But how do you redesign a B2B marketing team so AI enhances productivity without sacrificing human judgement, creativity or governance?
Our latest Propolis Community Sprint Report, The restructure to end all restructures: The B2B marketing team in the era of AI, acts as a practical guide for exactly this.
What's inside the Report?
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How to map every marketing role against automation, augmentation and human-only work
- A breakdown of where AI adds genuine leverage versus where it introduces risk
- How to close the expectation gap between board-level AI pressure and operational reality
- A step-by-step model for building a governed, AI-ready marketing operating model
- Change management principles specifically designed for marketing leaders, not IT or HR
The Report is available totally ungated here >>
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All the best,
Chloe
Propolis from B2B Marketing
