K-pop has taken over the world. In Chile, young artists, inspired by the genre, are making it their own. The Hallyu phenomenon, also known as the "Korean wave," began in the 1990s and spread globally, bringing Korean music, dramas, cuisine and beauty trends into mainstream culture across Latin America. Artists in the region are actively adapting K-pop's structural models of high-energy synchronized dance, vibrant aesthetics, polished music video production and intensive trainee auditions. Young artists like the members of the Chilean boy band Q_ARE are fusing these elements with Latin music styles, Spanish and English lyrics and Chilean slang to pioneer a uniquely Latino pop subgenre. Q_ARE's success serves as a proof of concept. Listen to snippets of the band's music and read more about the subgenre. |