Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.

Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about and advocate for the end user at every stage.

There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.

This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.