Sure, you “forgot”

Someone who abandoned their shopping cart on an island because it was surrounded by scary sharks - you never know what may happen out there.

There you are, Email Geek.

There are very few socially acceptable places for someone to say, “Hey. You forgot to give me money.” Abandoned cart emails are one of them.

And right now is a pretty good time to get yours in shape. Back-to-school is happening, fall promos are warming up, and, as we already see on RGE, people are already planning Black Friday, which is a bit crazy. Of course, this means that more people will be shopping and getting distracted and second-guessing themselves and balking at shipping and wandering away with something still sitting in their cart. Or maybe they are doing it to see if they can score a discount. IYKYK.

I guess what I am trying to say is that abandoned cart emails aren’t really reminders. They’re attempts to figure out what happened.

Maybe the customer got distracted. Maybe shipping scared them off. Maybe they were just checking whether that promo code from RetailMeNot still worked. Whatever the reason, this is one of those rare moments where good timing, good copy, a little reassurance, and the right amount of persuasion can actually finish the job.

So we made Abandoned Cart emails easier to find right from the RGE homepage.

Go get ’em back

A short personalized ad break before you read the rest...

Articles of the week for inbox people who know a reminder is never just a reminder:

We want your email preferences: The new approach to opting in

Preference centers usually live in the footer like a really small minion, then everyone acts surprised when nobody uses them. What if preference centers were treated like actual subscriber value: promoted in welcome emails, content blocks, re-engagement, snooze options, and any moment where someone would rather adjust the relationship than leave it?

Let them choose >

Why does Microsoft trash my emails?

Gmail gets most of the deliverability attention, but Microsoft is the mailbox provider quietly ruining someone’s Monday. This points to a practical guide on Microsoft deliverability issues, especially for Salesforce Marketing Cloud senders.

Mind Microsoft >

From decorating to client experience

While this article is technically about agency life, it’s a good read for anyone trying to fill gaps, manage expectations, and solve problems with the many, many stakeholders involved in the email-brand-building process. Because whether you’re decorating a room or getting a campaign out the door, the invisible work is usually what keeps the whole thing from falling apart.

Prep the surface >

Back-to-school emails that earn the click

Back-to-school emails can easily become a pile of pencils, backpacks, and “A+ savings” copy that should be held after class. Here, the RGE team looks at how the better ones use timing, usefulness, audience context, and design to turn a crowded seasonal moment into something people actually want to click.

Sharpen the send >

Thanks for reading & learning with us since November 2023.

Mike & the entire RGE team

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