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AUGUST 17, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
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TOP STORY |
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Three of the least likely scenarios in social media would also be the most disruptive: a regulatory ban on addictive feed design, a Facebook revival, and an AI chatbot building a $100 billion ad business. None of them is likely. Each one exposes a tension already at work, from how regulators treat engagement mechanics to how much advertising a chatbot can actually carry. |
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"If the EU were to ban infinite scrolling, it seems pretty clear that that would significantly curtail the amount of time people spend watching these kinds of videos," said our analyst Max Willens on a recent episode of "Behind the Numbers." Willens and two other analysts walked through three "what if" predictions on the episode. |
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IN THE NEWS |
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CTV’s impression ceiling makes incremental reach the real prize. Streaming video ad spending hit $582.6 million over the last seven months, up slightly from $576.1 million during the same period last year, per iSpot.tv data cited by MediaPost. |
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Google turns everyday wearable sensors toward metabolic health. Google is adding a new set of health features to its wearables, including insulin resistance trends that use AI to analyze accelerometer, barometer, heart rate, and skin temperature data. |
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Home screens are a prime CTV ad touchpoint. The most prominent CTV device is a smart TV: 89% of TV households now own one, compared with 79% in 2024, per a new study from Hub Entertainment Research. |
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ANALYSIS |
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AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins. |
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Some 63.1% of US consumers have used AI for product research, up from 49% a year earlier, according to a February 2026 Envision Horizons survey of 1,035 US adults. A third now use it weekly or more. |
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PODCAST |
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We discuss three big questions surrounding Spotify right now: Why is there a disconnect between Spotify’s ad-supported revenue and its ad-supported users? Will podcast advertising provide another wave of growth? Can Spotify generate meaningful supplementary revenue from its new “Reserved” ticketing service? "Behind the Numbers" is made possible by Awin. | | |
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