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AUGUST 17, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
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TOP STORY |
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Sock and apparel brand Bombas and nonprofit Soles4Souls started with simple product donations. Seven years on, the arrangement has become a multi-year collaboration that creates value for both organizations, and it shows what separates a purpose-driven partnership that compounds from one that expires with the campaign. |
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IN THE NEWS |
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Retailers navigate shifting purchase patterns in July. Sales still climbed 5% YoY, a gap that reflects shifts in Prime Day timing and other short-term factors rather than a broad pullback in spending. |
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Gen Z shoppers make room for beauty, coffee, and travel despite low savings. The behavior aligns with the “lipstick effect”—when consumers pull back on big-ticket purchases but make room in their budgets for smaller, affordable luxuries. |
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Unwell’s collapse underscores how hard it is to build a CPG brand. Alex Cooper’s Unwell Beverage Co. is shutting down after less than two years, per Bloomberg. |
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ANALYSIS |
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Rather than creating an out-of-home (OOH) campaign designed to generate social media buzz, travel app Skyscanner did the reverse: It turned an already-viral TikTok moment into a real-world brand experience. |
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The company recently installed a billboard in the baggage claim area of San Juan's Luis Muñoz Marín International Airport, riffing on the viral "First time in San Juan, mi hijo?" audio created by Pittsburgh comedian Bill Stiteler (@saxboybilly18), which continues to soundtrack vacation videos, travel recaps and Puerto Rico getaways across TikTok. |
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QUIZ |
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True or false? Most US consumers say AI tools speed up their purchase decisions. |
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