|
AUGUST 17, 2026 |
|
|
|
Gift-giving travelers are an increasingly captive audience for brands this upcoming holiday season. Watch and accessories brand Fossil tapped into this group successfully last year, and more brands will likely follow as travel media networks mature. |
| |
|
While travel media’s share of commerce media is declining due to a concentration of endemic travel brands, according to EMARKETER analysis, Fossil’s positive results indicate that travelers are open to shopping, especially around the holidays and other high-volume travel periods. |
|
In Q4 of last year, Fossil executed a travel media campaign in six major airport hubs, including New York (LaGuardia Airport), Dallas-Fort Worth, Houston, Los Angeles, Atlanta, and Chicago. The mix included in-flight Wi-Fi on JetBlue and American Airlines, in-stream video at airports, and a “virtual holiday pop-up store.” Fossil also amplified the campaign on Instagram and TikTok. |
|
Digital Culture Group (DCG) managed multiple arms of the campaign, in collaboration with media agency Assembly and ReachTV. |
|
|
|
| | | |
|
EMARKETER SUMMIT |
|
|
|
|
|
Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
|
| | | |
|
|
|
Citi’s US consumer cards business will buy Kard Financial, per a press release. |
|
Kard Financial’s commerce media platform links financial institutions with merchants through verified transaction data and merchant offers. |
|
Acquiring Kard effectively gives Citi a ready-built financial media network (FMN), as it races to catch up to issuers and payment providers like American Express, Mastercard, PayPal, Western Union, and Chase that have already debuted their own networks. |
|
This also gives Citi a new way to monetize the cross-merchant payment data from its 35 million consumer cardholder accounts in North America—while also boosting transaction volume if the rewards resonate with cardholders. |
|
|
|
| | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
|
|
|
|
©2026 EMARKETER, 685 Third Avenue 21st Floor, New York, NY 10017 |
|
|
| | | | |
