We're updating our Privacy Policy on 14 September 2026 to make it easier to navigate and understand how British Airways, The British Airways Club and Avios (operated by Avios Group (AGL) Limited), and British Airways Holidays collect, use and share personal information.
Our commitment to protecting your personal information and respecting your privacy rights remains unchanged.
The new Privacy Policy includes:
More detail about marketing, personalisation and advertising, including how you can manage your preferences.
Greater transparency about our use of AI-assisted and automated tools to support customer service, fraud prevention and operational processes.
Updated information about customer service interactions, including call recording and transcription.
New or expanded information about onboard services, including Wi-Fi, health and wellbeing support.
Information about how we handle children's personal information in certain circumstances.
Details of our formal data protection complaints process.
Clearer information about topics such as Passenger Name Records (PNR), Advance Passenger Information (API), baggage services, travel documents, CCTV, cookies, payment processing, international transfers and how long we keep personal information.
What do you need to do?
No action is needed from you for these changes to take effect.
Manage your marketing preferences through your account settings, via the unsubscribe link in our marketing emails, or by replying "STOP" to a marketing text message.
Manage your cookie preferences through our Cookie Policy.
If you have any questions about these changes, how we use your personal information, or your privacy rights, please see the Contact Us section of the Privacy Policy.
Thank you for your continued trust in British Airways.
