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August 24, 2026 
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Welcome back, everyone.
This week we spoke with Phillip Levine, an economics professor at Wellesley College and financial aid expert with a new book, “Hidden Tuition,” coming out next month. Written in a question-and-answer format, the book provides insight into how the college aid system works, with advice on how families can navigate the process and maximize the aid they receive.
We asked him, as we do all new authors, about the single piece of original thinking in his book that he’s most proud of. Here’s what he shared with us:
Ignore the sticker price. The focus on the sticker price is guaranteed to skew your thinking about college cost. Unless your family has high income and asset levels and you are considering applying to an elite private institution, you probably aren’t going to pay the sticker price. Don’t let it cloud your thinking.
Focus on your final net price, not the discount. Merit aid is a shiny object that colleges dangle in front of you to entice you to come. Your goal is not to maximize your merit aid award. Your goal is to minimize the amount you must pay. That is the net price. Do not be distracted by the merit aid award.
“People interpret the merit award as a sign that the school really wants their child to come and they like that, but it is simply a pricing strategy,” Professor Levine added. “A family’s best decisions are based on finances, not psychology.”
Below, you’ll find a roundup of recent money-related stories from across the Times. Feel free to send us your thoughts, questions and concerns on college aid and beyond here: yourmoney_newsletter@nytimes.com. Enjoy the week.
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