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August 31, 2026 |
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Key stat: The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same brand (33%), according to an April survey from Profitero. |
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Beyond the chart: |
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Use this chart: Drop this in a supply chain review to price an empty shelf in lost brand share, not just lost units. Show it to retail partners negotiating replenishment and shelf space. Use the 36/33 split to argue availability does more loyalty work than your next promotion. |
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