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AUGUST 31, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Here’s what our Sept. 15 The Future of Digital event offers: |
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✅ EMARKETER’s annual The Future of Digital forecast |
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✅ AI and agentic commerce with Horizon Media, VML, and JPMorgan Chase |
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✅ Commerce media’s role in the media mix with SharkNinja and Nanit |
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✅ Where video budgets are headed with Thorne and Bar Keepers Friend |
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✅ Intimate conversations with Gotham FC/She Pivots the Podcast and Ogilvy |
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Seats are going fast. Qualified brands attend free. Agencies discounted. |
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TOP STORY |
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Google parent company Alphabet faces mounting investor pressure over its artificial intelligence spending plans, even as the company posts its 12th consecutive quarter of double-digit revenue growth and demonstrates clear returns on its AI investments. |
The numbers do not support the anxiety. Alphabet reported Q2 2024 revenue of $120 billion, up 24% YoY, with advertising revenue of $82 billion growing 14%. "It confuses me because this is a company that's doing remarkably well in AI," said our analyst Nate Elliott on a recent episode of "Behind the Numbers." |
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IN THE NEWS |
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Google wants Demand Gen to drive travel spending. Google is testing new tools for its AI-powered Demand Gen campaigns, aimed at shortening the path from a user seeing an ad to becoming a customer. |
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Gen Z marketing disconnect puts long-term brand loyalty at risk. Only 11% of Gen Zers feel like brands really understand them, according to a recent Rival Technologies study of over 900 Gen Z consumers in the US and Canada. |
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Apple TV’s higher price adds to churn risks across fragmented streaming audiences. Although the increases are smaller than in previous years, averaging around 14% versus 24% in 2023–2024 for Amazon, Netflix, and Disney, per Ampere Analysis, subscribers are still feeling the pinch. |
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ANALYSIS |
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Consumers are collecting memberships much faster than they're building habits. The average consumer now belongs to 17.4 loyalty programs, up 60% over the past decade, according to Upside’s “Escaping the loyalty plateau” report. But active participation has risen just 8% over the same period, to 8.4 programs. |
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PODCAST |
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We dive into what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV. |
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QUIZ |
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What barrier do the most CMOs cite as preventing AI-driven efficiency in their marketing organizations? |
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A) Budget constraints B) Lack of internal AI expertise/talent C) Data privacy concerns D) Leadership resistance |
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