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AUGUST 31, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Here’s what our Sept. 15 The Future of Digital event offers: |
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✅ EMARKETER’s annual The Future of Digital forecast |
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✅ AI and agentic commerce with Horizon Media, VML, and JPMorgan Chase |
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✅ Commerce media’s role in the media mix with SharkNinja and Nanit |
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✅ Where video budgets are headed with Thorne and Bar Keepers Friend |
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✅ Intimate conversations with Gotham FC/She Pivots the Podcast and Ogilvy |
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Seats are going fast. Qualified brands attend free. Agencies discounted.
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TOP STORY |
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Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026. |
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IN THE NEWS |
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Retailers lean on tariff refunds to strengthen value perception. Several value-oriented retailers used their Q2 earnings calls to explain how they’re putting tariff refunds toward lower prices. |
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Commerce media reaches the mall. Mall operator Simon launched a media network, making it the latest company to attempt to monetize its first-party data and access to shoppers. |
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YouTube adds Amazon affiliate shopping to creator videos and Shorts. YouTube added Amazon to its US shopping affiliate program, letting creators link to Amazon products from their content—including Shorts, long-form videos, and livestreams—and earn commissions on sales. |
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As retail’s middle gets squeezed, Inditex turns portfolio segmentation into a growth edge. Inditex is expanding the footprint of Lefties, its lowest-priced fashion brand, opening its first UK store in Liverpool and planning additional locations in Essex and the Newcastle area later this year, per Bloomberg. |
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ANALYSIS |
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Marketbridge and Meltwater announced a partnership to sell B2B go-to-market strategies and intelligence for generative engine optimization (GEO).
Some 32% of B2B buyers worldwide use generative AI chatbots to discover new vendors, nearly matching web search and peer recommendations at 33% each, according to a July 2025 Responsive survey reported in EMARKETER.Among US B2B buyers who use AI, 35% use it for discovery, 43% for consideration, and 31% for purchase decisions, per Google and National Research Group’s June-July 2025 survey. |
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QUIZ |
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What percent of US adults plan to participate in fantasy football this year?
A) 9% B) 15% C) 23% D) 31% |
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