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SEPTEMBER 1, 2026 |
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In this edition: |
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EMARKETER SUMMIT
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Here’s what our Sept. 15 The Future of Digital event offers: |
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✅ EMARKETER’s annual The Future of Digital forecast |
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✅ AI and agentic commerce with Horizon Media, VML, and JPMorgan Chase |
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✅ Commerce media’s role in the media mix with SharkNinja and Nanit |
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✅ Where video budgets are headed with Thorne and Bar Keepers Friend |
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✅ Intimate conversations with Gotham FC/She Pivots the Podcast and Ogilvy |
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Seats are going fast. Qualified brands attend free. Agencies discounted. |
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TOP STORY |
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OpenAI’s ads business has hit $1 billion in annualized revenue run rate, the company announced Monday, a massive increase from the annualized pace of $100 million it claimed in March. |
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OpenAI is framing the news as proof of a successful “diversified business model,” where ads are a fruitful revenue stream alongside consumer subscriptions, enterprise offerings, and usage-based application programming interfaces. |
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IN THE NEWS
Meta tests paid subscriptions across platforms in bid to diversify revenues. Meta is testing premium subscriptions that place productivity, creativity, and AI features behind a paywall. |
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WPP’s client retention rebounds, but will profits? Steady turnaround progress could be threatened by the issues still plaguing WPP, including client losses, lackluster data, and lingering doubts on its ability to eventually turn a profit. |
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Callaway, Target show risks in brand approval process. Recent ad and product mishaps at Callaway Golf and Target showed that offensive or insensitive content can still make it through in-house company scrutiny and reach consumers, exposing a failure in corporate review processes. |
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INDUSTRY NEWS |
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Digital experiences are becoming more than a way to engage customers. Retailers are finding that loyalty programs and mobile apps can also improve store productivity and help physical businesses scale more efficiently. This article was contributed by Empathy Lab by EPAM | | |
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ANALYSIS |
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Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future. |
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