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SEPTEMBER 1, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Here’s what our Sept. 15 The Future of Digital event offers: |
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✅ EMARKETER’s annual The Future of Digital forecast |
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✅ AI and agentic commerce with Horizon Media, VML, and JPMorgan Chase |
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✅ Commerce media’s role in the media mix with Nanit |
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✅ Where video budgets are headed with Thorne and Bar Keepers Friend |
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✅ Intimate conversations with Gotham FC/She Pivots the Podcast and Ogilvy |
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Seats are going fast. Qualified brands attend free. Agencies discounted. |
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TOP STORY |
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Restaurant spending is accelerating, as consumers shelled out 3.3% more YoY on dining out in July, and transactions increased 1.1%, per Bank of America Institute data based on aggregated credit and debit card data. |
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IN THE NEWS |
FTC lawsuit puts Amazon’s ad auction pricing under a brighter spotlight. The US Federal Trade Commission and a bipartisan group of more than 20 state attorneys general filed a lawsuit accusing Amazon of deceiving advertisers about how it priced search ads.
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Callaway, Target show risks in brand approval process. Recent ad and product mishaps at Callaway Golf and Target showed that offensive or insensitive content can still make it through in-house company scrutiny and reach consumers, exposing a failure in corporate review processes. |
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Resale adoption rises in the US, UK, and Europe. Secondhand apparel shopping is becoming mainstream in the US, UK, and other European markets, according to a recent Bain report. |
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ANALYSIS |
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A friend's word still carries the most weight with holiday shoppers. But a close second is something brands rarely offer on their own: an honest account of a product's flaws. |
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Some 41.9% of consumers said a trusted friend's or family member's recommendation made them feel confident in their last holiday purchase, according to a new survey of 1,001 US adults by EMARKETER and Reddit. |
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QUIZ |
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True or false? Over half of Americans didn't drink last year. |
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