Consumer Technology Association SmartBrief
Plus: Best Buy debuts AI assistant to enhance customer experience
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September 1, 2026
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
Today's Digital Pulse
 
Sonos weaves a smarter audio Fabric with AI, new hardware
 
The Sonos Era 300 wireless smart speaker at the Sonos headquarters in Goleta, California, US, on Thursday, Feb. 19, 2026. Since taking over as Sonos Inc. CEO in January 2025, Tom Conrad has been tasked with reorienting a company that had cultivated a mass following only to see frustrated customers revolt after the overhaul of the app that runs its household speaker systems. Photographer: Kyle Grillot/Bloomberg via Getty Images
(Bloomberg/Getty Images)
Sonos is rolling out its Sonos 27 platform with a redesigned app, generative AI features, customizable voice agents and tools aimed at making the system easier to navigate and troubleshoot. The company also introduced Sonos Fabric, the technology that syncs its devices across rooms and enables features like portable surround and headphone-to-speaker playback, alongside the new Sonos Ace Ultra headphones and Beam Ultra soundbar.
Full Story: Wired (tiered subscription model) (9/1)
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Smart Home
 
Sony debuts free ad-supported streaming on PlayStation 5
Sony has introduced Live TV on PlayStation 5, a free ad-supported streaming service with over 100 live channels and on-demand content. The service includes TV shows such as "Community" and "The Walking Dead," anime such as "Naruto" and "Sailor Moon," and sports coverage from Fox Sports and NBC Sports. Sony plans to expand the service to Canada and other regions.
Full Story: TheWrap (8/31)
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From Blue Chips to Startups
 
Google courts Hollywood to power next-gen AI models
 
Signage outside the Google headquarters in Mountain View, California, US, on Tuesday, July 21, 2026. Alphabet Inc. is scheduled to release earnings figures on July 22. Photographer: David Paul Morris/Bloomberg via Getty Images
(Bloomberg/Getty Images)
Google is actively pursuing talks with major Hollywood studios — including Disney, Universal and Warner Bros. Discovery — to license their intellectual property for its AI models. The discussions highlight Google's aim to integrate Hollywood's dynamic content into its AI tools, making them more valuable for television and film productions. Still, progress has been slow due to studios' concerns and the broader implications of AI in the entertainment industry.
Full Story: Los Angeles Times (tiered subscription model) (8/31)
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Tech News
 
Extended-range EVs set to reshape US market
Extended-range electric vehicles are gaining traction in the US as automakers introduce models that combine electric powertrains with combustion engines acting as generators. These vehicles, which include the Ram 1500 REV and the Jeep Grand Wagoneer, offer benefits such as smooth acceleration and zero-emission travel without range anxiety.
Full Story: InsideEVs (8/31)
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Retail Trends
 
Best Buy debuts AI assistant to enhance customer experience
 
JERSEY CITY, NJ - AUGUST 1: The rising sun illuminates a Best Buy corporate logo on the side of their store on August 01, 2026, in Jersey City, New Jersey.  (Photo by Gary Hershorn/Getty Images)
(Gary Hershorn/Getty Images)
Best Buy has begun rolling out an AI-powered shopping assistant called Ask Blue that uses product specs, customer reviews and pricing information to help shoppers make informed decisions, and it can connect them with live support. The company also has been installing Meta Labs spaces in its stores to showcase Meta products.
Full Story: Customer Experience Dive (8/27)
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