|
|
|
SEPTEMBER 2, 2026 |
|
|
|
|
|
|
|
|
|
Key stat: Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov. |
|
Beyond the chart: |
-
Video search has gone mainstream well beyond Gen Z, with 49% of US consumers saying they have used TikTok as a search engine,
according to Adobe. |
-
Meanwhile, the answers your buyers see are getting harder to track, and only 30% of brands stay visible from one AI answer to the next,
according to AirOps. | |
Use this chart: Drop this in your search strategy deck to show why Gen Z discovery budget cannot sit entirely with text search. Use the 14-point video gap to defend YouTube and TikTok spend in planning meetings, and show the flat 25% AI chatbot line to cool overheated AI search projections. |
|
| | | |
|
EMARKETER SUMMIT |
|
|
|
Join us
September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
|
| | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
|
|
|
|
©2026 EMARKETER, 685 Third Avenue 21st Floor, New York, NY 10017 |
|
|
| | | |
