|
SEPTEMBER 2, 2026 |
|
In this edition: |
| |
Was this email forwarded to you? Sign up
here. | |
________________________________________________ |
|
EMARKETER SUMMIT |
|
|
|
Here’s what our Sept. 15 The Future of Digital event offers: |
|
✅ EMARKETER’s annual The Future of Digital forecast |
|
✅ AI and agentic commerce with Horizon Media, VML, and JPMorgan Chase |
|
✅ Commerce media’s role in the media mix with Nanit |
|
✅ Where video budgets are headed with Thorne and Bar Keepers Friend |
|
✅ Intimate conversations with Gotham FC/She Pivots the Podcast and Ogilvy |
|
Seats are going fast. Qualified brands attend free. Agencies discounted. |
|
| | | |
|
TOP STORY |
|
|
|
Back-to-school is the second-largest sales opportunity by dollar volume for retailers, which is why the fight for attention gets so crowded. EMARKETER's unofficial monthly retailer awards (UMRAs) for August judged campaigns in three categories: Most Impactful Campaign, Best In Real Life Initiative, and Greatest Under the Radar Move. |
|
| | | |
|
IN THE NEWS |
|
Amazon puts more marketing muscle behind grocery to expand its reach. The retailer is looking to build awareness and emphasize the value of Amazon Grocery with a new advertising campaign featuring Kathryn Hahn. |
|
| |
Gap pairs accessible pricing with designer cachet in a new handbag line. The collection joins designer cachet with materials and prices that keep the products recognizably Gap. |
|
| |
Ikea adds another round of price cuts to sharpen its value message. Ikea is slashing the price of more than 1,500 products in Europe by up to 25% in a bid to keep consumers spending. |
|
| | | |
|
ANALYSIS |
|
|
|
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. |
|
| | | |
|
PODCAST |
|
|
|
We discuss what “kidulting” actually means, why toy companies are paying so much attention to this consumer now, and what non-toy brands can learn from the trend. "Reimagining Retail" is made possible by Verve. |
|
|
|
| | | |
|
QUIZ |
|
With which generation does Starbucks have the highest brand consideration? |
|
A) Gen Z B) Millennials C) Gen X D) Baby boomers |
|
| | | |
|
