Hi there,

Only 12.6% of consumers say their most confident holiday purchase came from a creator or influencer recommendation, according to EMARKETER/Reddit data. Who are they more likely to trust? Friends and family. Learn more in a new research report, “Holiday Shoppers Lean on Peers for Reassurance Before Checkout.” 

AVAILABLE NOW

Enjoy!
Becky Schilling
Senior Director, Media Content and Strategy
EMARKETER

Created in partnership with Reddit.