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SEPTEMBER 3, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Here’s what our Sept. 15 The Future of Digital event offers: |
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✅ EMARKETER’s annual The Future of Digital forecast |
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✅ AI and agentic commerce with Horizon Media, VML, and JPMorgan Chase |
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✅ Commerce media’s role in the media mix with Nanit |
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✅ Where video budgets are headed with Thorne and Bar Keepers Friend |
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✅ Intimate conversations with Gotham FC/She Pivots the Podcast and Ogilvy |
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Seats are going fast. Qualified brands attend free. Agencies discounted. |
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TOP STORY |
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Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues. Out-of-home (OOH) advertising's sustained growth suggests marketers are already reallocating budgets toward channels that meet consumers in the real world. |
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IN THE NEWS |
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Reddit helps advertisers test whether longer video views pay off. Reddit launched a 15-second engaged video views goal beta on Tuesday. |
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Twitch’s engaged audience gives marketers more reason to invest in livestreaming. Twitch’s audience is growing modestly, but the platform’s scale, time spent, and purchase influence remains notable. |
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Trust in AI recommendations gives challenger brands a new path to credibility. 20% of global consumers say they “completely trust” AI tools like ChatGPT and Google AI, per Boston Consulting Group. |
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ANALYSIS |
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“Innovation” has become a recurring theme for consumer packaged goods (CPG) companies as shoppers pull back on everyday purchases and switch to cheaper brands. |
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QUIZ |
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What percentage of US adults are "very likely" to switch health insurance companies in the next year? |
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A) 6% B) 16% C) 26% D) 36% |
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