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SEPTEMBER 4, 2026 |
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Key stat: 52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal. |
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Beyond the chart: |
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That drop-off happens because most local searches don't end after one query. In fact, 75% of US consumers use multiple channels in a single local search journey, moving between social media (30%), AI tools (23%), and review sites (19%),
according to BrightLocal. |
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Meanwhile, this verification habit isn't limited to local. Nearly 90% of consumers in the US, the UK, France, and Germany now cross-check search results across multiple platforms,
according to Yext. | |
Use this chart: Drop this in your local search planning deck to show why ranking on Google alone leaves you invisible. Use the two columns to argue for budget across Maps listings, social profiles, and review sites, the places consumers go once that first search doesn't close the deal. |
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September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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