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Politico boosts AI innovation with new CMS | Bloomberg CEO’s leadership lessons
Plus latest US print newspaper circulations show one out of 50 biggest titles grew readership annually
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Welcome to the Press Gazette Future of Media US newsletter on Friday, 4 September.
👩💻 The CMS can be the most hated part of newsroom life (it is for me, anyway!)
It can eat up hours of time editing, reducing the focus on original work.
Politico thinks moving to headless CMS Sanity (also used by Conde Nast and Semafor) is already unlocking innovation, partly via the ease of integrating AI tools being built by staff to help their reporting.
Crucially it’s going to enable them to move to one platform globally, letting them link up across the US, Europe and now Australia for the first time.
They’re going to use this new tech to launch a global app by the end of the year. This will help my colleague who was confused about why the Politico app he’d downloaded wasn’t showing him any UK content.
Barber also spoke about how the tech can help Politico categorise how much original reporting is in each piece of content - and therefore decide whether to allow AI bots to scrape it or not.
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📰 We have the latest US print newspaper circulation figures, which show just one out of the 50 biggest titles grew their average daily readership year on year in the six months to March: Florida’s Villages Daily Sun, which covers a retirement community.
Two out of three of the biggest declines were at titles owned by rich men whose strategies have come in for some criticism.
Jeff Bezos’ Washington Post, which cut a third of its staff in February, saw the third biggest year-on-year decline down by almost a quarter.
The biggest drop was at The Baltimore Sun, where a journalist of 25 years recently resigned saying the newspaper has “changed” since its purchase by Sinclair Broadcast Group executive chairman David Smith.
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🖋️ And finally, Bloomberg Media CEO Karen Saltser shared her leadership lessons in our latest What I’ve Learned interview.
Saltser said she has discovered the importance of asking the “silly” question in the room, how she tackles having ultimate responsibility as CEO, and shared Bloomberg’s current growth areas.
She also passed on Mike Bloomberg’s mantra for having impact: “If you can’t measure it, you can’t manage it.”
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