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Good morning,
Stocks, in aggregate, are incredibly safe investments given enough time.
Source: Schroders
The above image refers to the overall stock market, rather than individual stocks.
Individual stocks have wider performance fluctuations, both in the short and long term.
That's why both reasonable diversification and investing in quality stocks are important.
Diversification reduces risk mathematically. If you have only 5% of your portfolio in a stock, you cap your portfolio level losses from that one stock at a maximum of 5%.
Investing in quality stocks – particularly true dividend growth stocks, which are a clear indicator of quality – offers risk reduction based on the nature of the investment.
One of the big advantages of dividend growth investing is that it reduces risk and investment mistakes by focusing solely on stocks that pay rising dividends.
Investing in high-risk securities can be exciting, and sometimes, you may hit truly big winners.
However, that excitement often comes at a steep cost; catastrophic losses are far more common in unproven businesses.
Dividend growth stocks represent proven businesses.
The longer a company’s dividend streak, the more it demonstrates its ability to generate actual cash and return it to shareholders.
In contrast, stocks that aren’t paying rising dividends can only hope to achieve this level of stability someday – though there are exceptions, such as Berkshire Hathaway, which doesn’t pay dividends but is far from a risky startup.
Investing in stocks has a proven history of long-term success. By focusing on quality businesses that return money to shareholders, you can reduce mistakes and benefit from compounding dividend income over time.
And that's where our flagship Sure Dividend Core Newsletter comes in.
About The Sure Dividend Core Newsletter
The Sure Dividend Core Newsletter analyzes our Top 10 high quality dividend growth stocks every month.
The Sure Dividend Core Newsletter:
- Always publishes on the 1st Sunday of the month
- Initial edition went live in April of 2014
- Is currently read by more than 4,800 investors
"I must add that I feel your publication is exceptional and has been from the very beginning. Around 1989, I read beating the street by Peter Lynch and the comment about how stocks do better than bonds resonated so clearly with me, that it crystallized by investment philosophy. The way you lay out the data in your newsletters is of great value in helping me find the 25 great businesses I seek to own on behalf of my clients. I feel very fortunate to have “found” you in the early days."
– Sure Dividend reader
The Sure Dividend Core Newsletter has everything you need to build your rising passive income portfolio, including:
- Our Top 10 dividend growth stock buys
- Actionable sell recommendations
(As needed)
- A portfolio building guide
- And much more
We find the Sure Dividend Core Newsletter Top 10 by analyzing more than 900 income securities every quarter in the Sure Analysis Research Database.
Example: Here's 1 of our 900+ quarterly reports we do in Sure Analysis, to get an idea of the level of research that goes into finding the Sure Dividend Core Newsletter Top 10.
- Securities are analyzed over the same metrics so we can compare them on an apples-to-apples basis. And Here's our glossary for explanations of metrics.
- This is real analysis from our 13-person analyst team. It's not a quick computer screen or automated AI guesswork.
- All this analysis feeds into the Sure Dividend Core Newsletter Top 10 so we can systematically identify the best dividend growth stocks for our members.
“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”
– Peter Lynch
Our exact ranking methodology we use is below:
“I have read, studied, taken action sometimes and pondered investing according to over 100 advisors. I thank you for your best in breed advice as a new member of your subscription audience. I really believe I am, thanks to you, conducting my stock investments correctly now for the long run.”
– Sure Dividend reader
Note: Click here to see a historical edition.
Why Now Is The Best Time To Get The Sure Dividend Core Newsletter
Now is the best time to get the Sure Dividend Core Newsletter because:
- Tomorrow morning we will publish the new September 2026 edition of the Sure Dividend Core Newsletter.
- We are currently running a limited-time deep discount offer to celebrate the upcoming publication of the new September 2026 edition!
Details of this deep discount offer are below:
- The coupon in this email reduces your price from $399/year to just $84/year.
- The Sure Dividend Core Newsletter annual plan will never be this inexpensive again.
- Your price will never increase after joining
(Guaranteed at just $84/year forever).
- There's no risk to try the Sure Dividend Core Newsletter thanks to our 7-day free trial and 60-day full refund period.
- This deep discount coupon expires at 8:00 PM CT on 9/7/26, with absolutely exceptions, in just:
You will instantly receive the current August 2026 edition when you join below.
And be on the list to get the new September 2026 edition when we publish it tomorrow morning, all while on your 7-day free trial.
Notes: Enter coupon code FLAGSHIP if it doesn't automatically apply.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. We will publish the new September 2026 edition of the Sure Dividend Core Newsletter this Sunday morning! Click here to start your 7-day free trial deeply discounted membership while it's still available.
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