Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground.

This workshop walks you through how Meta advertising has changed and what is working right now. You’ll get up to speed on Advantage+ campaigns, understand how to use AI-assisted tools for copy, creative, and predictive testing, and learn how to set up the Conversions API so your measurement holds up in a privacy-first environment.

Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.

This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.

You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.

Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you what you meant.