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SEPTEMBER 14, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Tomorrow! Just a few seats left. Don’t miss your chance to join EMARKETER at City Winery NYC on September 15 for The Future of Digital. |
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Qualified brands attend free. Agencies discounted. |
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TOP STORY |
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Health wearables have moved past step counting. They now offer personalized coaching, advanced health monitoring, and 24/7 conversational support. The technology is advancing faster than the answers to the questions it raises: whether the data is reliable, who can afford the devices, and whether doctors want the information at all. |
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Modern devices now track complex health metrics including electrocardiograms to detect irregular heart rhythms, blood oxygen levels, skin temperature, heart rate variability, and stress levels. That is far beyond the basic step counting of earlier generations. "Wearables, of course, have been around for a while, but they're really having a moment this year," said our analyst Rajiv Leventhal on a recent episode of "Behind the Numbers."
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IN THE NEWS |
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California sets a tougher youth mental health baseline for social platforms and AI. California Gov. Gavin Newsom signed 13 laws restricting addictive social media features and harmful AI chatbot interactions for minors. |
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IAB raises ad spending forecast for 2026, but marketers should brace for 2027 slowdown. The Interactive Advertising Bureau (IAB) increased its forecast for 2026 US ad spending growth to 12.3% YoY, up 2.8 percentage points from the 9.5% growth it projected in January. |
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EMARKETER exclusive data: Online video closes the attention gap with linear TV for advertisers. Online video (OLV), which includes any video content served on desktop, laptop, mobile, or tablet devices, is approaching linear TV’s level of media quality (MQ), according to our industry KPI data provided by Adelaide. |
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INDUSTRY VIEWS |
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People discover brands in feeds, but they often turn to trusted conversations before deciding what to buy, book, or try. Snap’s Mary Ann Belliveau looks at what makes Chat a distinct advertising environment and how conversational experiences can help brands move consumers from exposure to action. |
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This article was contributed by Snap. |
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ANALYSIS |
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As the back-to-school season enters its final stretch, retailers are adapting to more personalized journeys spurred by AI assistants. |
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“Back-to-school is one of the strongest use cases for AI-assisted shopping because it's inherently complex,” said Aniket Deosthali, CEO and co-founder of Envive AI. “Families aren't buying a single item; they're coordinating school supplies, clothing, electronics, dorm essentials, and household budgets, often across multiple retailers.” |
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