Matomo Analytics, the trusted ethical web analytics platform. |
Go further with Matomo Tag Manager |
Our new Technical Masterclass series is a deeper, hands-on exploration of how Matomo works, feature by feature, with practical examples and direct guidance from the Matomo team.
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Join us on 17 September to explore tags, triggers and variables, work with the Data Layer, organise reusable configurations, and preview and verify your changes before publishing.
You’ll see practical examples directly in Matomo and have time to ask your technical questions live. Can’t attend? Register anyway and we’ll send you the recording. |
More data doesn’t always mean more confidence |
Analytics teams have more data, more tools and more automation than ever. But more data doesn’t always create more confidence. In our new Future of Web Analytics report, 84% of web analytics experts say they’ve made business decisions based on analytics data they later questioned or found incomplete. |
The report looks at why that happens, from data quality and privacy requirements to AI traffic and fragmented analytics stacks. It also shows what teams are prioritising now to make analytics more reliable, more transparent and easier to act on. |
When traffic doubles overnight, can you trust the numbers? |
Traffic doubles overnight and, for a moment, it feels like a win. Then you look closer. Sales are flat, engagement has dropped and hundreds of visitors landed on the same few pages before vanishing.
Bots, ghost spam and fake direct visits can quietly distort the reports your business relies on, and they’re becoming harder to spot. |
Our latest article breaks down the types of fake traffic, how to investigate a suspicious spike and how to keep your data clean so you can trust what it tells you.
You will see how configurable filtering, segmentation and AI-assisted investigation help you separate real customers from noise. |
New to Matomo? Start here! |
Getting familiar with a new analytics platform takes time. Our Getting Started webinar helps you focus on what matters first!
If you've recently started using Matomo, or you're still evaluating whether it's right for you, this session gets you up to speed fast. |
You’ll see Matomo in action and learn how to understand your visitors, traffic sources and website performance, with practical tips you can start using straight away.
We’ll also share some of the best practices that can make your first weeks with Matomo easier, with time at the end for a live Q&A with our experts.
Join us live on 24 September, 2:30 pm CEST. If you can’t attend, register anyway and we’ll send you the recording. |
See where visitors drop off before they convert |
Once you trust your numbers, the next question is simple: where are you losing customers?
Funnels shows you where people leave on the way to a sign-up, purchase or another important goal. Instead of relying on the final conversion rate alone, you can see which steps are working and where there may be friction. |
That gives you a clearer starting point for improving your funnel and lets you compare performance over time to see whether your changes are making a difference.
Funnels is already included with Matomo Cloud and available for On-Premise through the Marketplace. |
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