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SEPTEMBER 15, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Join EMARKETER today for The Future of Digital. Get a first look at new EMARKETER research, a deep dive on AI Visibility, and insights on AI and agentic commerce, commerce media, video budgets, and more with leading brands, agencies, and EMARKETER analysts. |
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TOP STORY |
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For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment. |
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While the market is teeming with tech companies offering task-oriented "marketing agents" designed to automate isolated workflows, specialist marketing solutions providers say the industry is solving the wrong problem. Sandeep Menon, co-founder and CEO of agentic marketing platform Auxia and former vice president of marketing for payments at Google, argues that large brands' core challenge isn't automation, since they already have plenty of that. What's missing, he says, is context and intelligence.
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IN THE NEWS |
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Sponsored agents in ChatGPT are a glimpse into the future of AI-native advertising. ChatGPT is testing a new ad format below search results that opens direct conversations with brand-sponsored AI agents to answer product and policy questions, per Digiday. |
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Creators are mainstream culture, raising the bar for brand fit. Consumers increasingly view creators as mainstream cultural figures that rival traditional entertainment personalities in reach, according to a YouTube and NRG report. |
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Pause ads gain programmatic scale. The next test is creative. Ad tech platform Nexxen announced Tuesday that it will expand programmatic access to premium pause ad inventory. |
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ANALYSIS |
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Grocery brands are launching AI shopping assistants that can turn a photo of a handwritten grocery list into a completed cart in seconds, the assistants can pull double duty as new ad spaces for sponsored products.
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QUIZ |
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What percentage of consumers have entered a business solely because of its sign? |
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A) 19% B) 29% C) 39% D) 49% |
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