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SEPTEMBER 15, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Join EMARKETER today for The Future of Digital. Get a first look at new EMARKETER research, a deep dive on AI Visibility, and insights on AI and agentic commerce, commerce media, video budgets, and more with leading brands, agencies, and EMARKETER analysts. |
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TOP STORY |
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Retailers looking to boost impressions and sales during the holiday season should consider using interactive email features, especially countdown timers, industry leaders say. Interactive features in marketing emails are winning a greater share of email impressions, especially during the holidays, according to Validity data. |
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Countdown timers account for 64% of interactive feature impressions over the last year, up from 53% in the preceding year (2024-2025), according to Validity’s analysis.
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And 44% of all impressions from interactive email features occur in Q4, according to Validity data. |
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IN THE NEWS |
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Apparel brands navigate a new pricing dilemma. Consumers could see higher prices for apparel starting this fall, as brands and manufacturers pass through higher energy, production, and transportation costs related to the war in Iran and other disruptions, according to a Bloomberg report. |
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Best Buy gets ready for every holiday shopping journey. Best Buy aims to appeal to shoppers on multiple fronts this holiday season. |
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On protects premium pricing as sneaker buyers get more selective. On Holdings has built its business on protecting price integrity, but that strategy is getting harder to maintain as sales growth slows amid growing competition and price-sensitive consumers’ reluctance to shell out $200 for sneakers, per The Wall Street Journal. |
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ANALYSIS |
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Despite ChatGPT’s first-mover advantage, the tides are changing on consumers’ preferred AI tools, per a YouGov survey of US adults who have used genAI in the past 30 days. Between February and July 2026, Gemini grew in popularity by 6.8 percentage points and Copilot gained 3 points, while ChatGPT fell 5.9 points. |
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QUIZ |
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Which generation of Americans most often use Yahoo!? |
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A) Gen Z B) Millennials C) Gen X D) Boomers |
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