Hi there,

The 2026 holiday shopping season won’t deliver the boost many brands are counting on. While retail and ecommerce sales will continue to grow, cautious consumers, persistent inflation, and higher gas prices are reshaping how and when people spend. 

Success this holiday season will depend on understanding where growth is still happening and how shoppers’ behaviors are evolving. In our new analyst report, “Holiday Shopping 2026,” we break down new data on mobile’s continued dominance, the resurgence of Cyber Five, the growing influence of AI-driven commerce, and more. 

Download your copy to see which retailers and categories are poised to capture the biggest gains, and plan for a competitive season.

GET THE REPORT

Best,
Sky Canaves
Principal Analyst
EMARKETER 

Compliments of Ibotta.