Digiday Daily

September 16, 2026

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Social networks poured money into TV advertising even though their whole existence was anathema to it. AI platforms are doing the same with creators now, chasing them hard despite being viewed by many as an existential threat to their livelihoods.

Perplexity is the latest name in that line

TOP STORY

Marketing on Platforms

Perplexity is betting big on creators

AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.

OTHER THINGS TO KNOW

Join us Oct. 13 for Digiday Media Strategies London, bringing together senior publishing executives from across the UK and EU for candid conversations, valuable connections and actionable insights. Connect one-on-one in 6-minute meetings, swap ideas in collaborative town halls and network over coffee, bowling and cocktails.
Join this webinar on Sept. 22 at 1 p.m. to learn how Sports Illustrated, the New York Post and Tastemade use first-party data to protect margins, extend off-platform reach, and connect insights to outcomes. Partner insights from TripleLift.
Nearly nine out of 10 publishers (85%) are actively optimizing content for AI discovery or citation to combat the effects of zero-click search on referral traffic, according to a new Digiday and Arc XP survey. Partner insights from Arc XP.

MEDIA & PLATFORMS

Subscriptions

How Reuters’ dynamic paywall is boosting subscriptions and ads

Reuters’ dynamic paywall is helping the publisher grow subscriptions while strengthening (rather than cannibalizing) its ads business.

Member exclusive

Future of TV Briefing: Every major streaming subscription price increase since 2019

This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.

A MESSAGE FROM TATARI

The brands winning customer acquisition share their playbooks at Forward

At Forward 2026 in New York City, attendees will hear directly from the marketers doing the work — beyond the polished case studies. Leaders from Liquid I.V., Manscaped, Thorne and Avocado Green Brands will unpack the tactics behind full-funnel growth, from awareness through acquisition. Then, the conversation will continue over cocktails on The Glasshouse’s terrace. This half-day event is free to attend, and space is limited.

Save a seat

PARTNER INSIGHTS FROM RAPTIVE

Live session: Revenue resilience strategies for publishers and building for what’s next

Join this virtual event on Sept. 22 at 1 p.m. ET to learn why publishers are focusing on the fundamentals – including simplifying workflows and technology – as they build more resilient and more profitable operating models.

PARTNER INSIGHTS FROM SWAP

The data signals powering effective agentic e-commerce efforts

Brands and retailers are increasingly seeing agentic tools as a full-funnel play, from discovery and consideration through to purchase.