Only 3% of software vendors are confident about licensing

Hi ala,

What is the #1 growth lever for 62% of software vendors this year?
The answer: Monetize differently. It’s not about changing the product, it’s about packaging and pricing it right.

But will their licensing plans lead to better monetization? A new IDC survey of 300 global software leaders found that only 3% of vendors are fully confident their licensing models align with customer expectations.

How confident is NiePodam?

See where you might be underdelivering to your customers. Watch the Software Monetization Watch Webinar to learn from the people behind the IDC research - Tiffany McCormick, IDC Research Director for AI Monetization, Pricing Strategies, and Business Models, and Thales Software Monetization expert Darim Rahmatallah.

7 October | 11.00 CET

7 October | 11.00 CT

Receive the full report along with your registration - find out what buyers call the "holy grail" of licensing: licensing flexibility for customers, full control from vendors.

We look forward to seeing you there.

Thales Software Monetization