Hey Ala,

Most companies hide a price increase in the fine print. I'm putting mine in the first sentence: on October 15, prices go up across the board at Founder OS.

This is the lowest price Founder OS will ever be.

I'm writing this from the Dolomites. Legs wrecked from a 30km hike, espresso in hand, happiest I've been all year. That has nothing to do with the price increase. I just wanted you to know, because the machine I'm about to describe is the reason weeks like this exist.

I'm telling you a month out because you deserve time to think, and because the reason behind the increase matters more than the date.

Here's the reason.

When most founders on this list first looked at Founder OS, it was live coaching and a library of systems. Good ones. But you still had to run them yourself.

We rebuilt the machine this year.

Today, Founder OS installs the Content Operating System inside your business: seven AI systems trained on your voice, your clients, your offers.

• A Founder Brain that holds everything that makes your brand unique.
• A Call Miner that pulls content straight out of your sales calls.
• An Idea Architect that picks winners using outlier data from every platform.
• Plus the Content Waterfall System to turn one piece of content into 30 more pieces of content. All of it working while you sleep.

The result, in one line: the average founder we survey spends 30 hours a week on content. Founders running this machine speak for 60 minutes a month. That's the whole job. Talk for an hour, show up on camera, take the calls.

And around the machine, the room got deeper too: 40+ live sessions a month, calls with my actual C-suite, strategic 1:1s with me, and the founder in-person experiences now running twice a year.

Second reason: demand. We cap how many founders we install each month so the builds stay real, and for months the applications have outrun the spots. When demand outruns supply, price moves. That's the entire mechanism.

Now the part that actually matters for your wallet.

This machine is built once, inside your business, and then you own it. On day 61 it's an asset: publishing in your voice, generating leads, packing pipeline whether you're at your desk or on a mountain.

So the price you join at is the price you lock on an asset that produces from day 61 forward. Join before October 15, you lock today's price.

Join after, you pay more for the exact same machine.

If you're on this list, you've likely built a 7-figure company, maybe 8. You're too good at what you do to still be holding the content machine together by hand. And whether you know it or not, there's a media company sitting inside your company. The founders pulling away from the pack built theirs on purpose.

The right first step costs you nothing. Book a Brand Strategy Call. One call. We map where your hours actually go and show you what the machine would look like installed in your business. As an example, most founders we audit find 20+ hours a week sitting in work one of these AI systems should own.

Book your Brand Strategy Call.

Let's win together,

Matt

P.S. The fine print, all of it: join before October 15 and you join at the current price. After that, new pricing applies to everyone.

Next week I'm sending receipts, including a founder who came to us at $85K MRR and crossed $7 million ARR twelve months later.

P.P.S. Want to see the machine before you ever spend a dollar on it? Next Tuesday, September 22 at 5pm ET, I'm running a free live workshop called Build Your Organic Content System. I'll put the whole engine on screen, and you'll score your business on the three kinds of leverage it's built on. Save your seat here: Build Your Organic Content System workshop.