Retail trading volume is down...
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September 28, 2026View Online | Sign Up | Shop
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’Sup. After 21 MLB seasons, Detroit Tigers legend Justin Verlander pitched his final game on Saturday, a 4–3 win over the Pittsburgh Pirates. When it was time for the 43-year-old to walk off the mound, his seven-year-old daughter ran out to give him a big hug, causing him to break down in tears. It was also an emotional moment for many fans, who were grateful to have a nice reason to cry, instead of the usual Detroit Tiger reasons.

—Brendan Cosgrove, Holly Van Leuven, Neal Freyman

In today’s newsletter, we’ll get into:

  • Institutional investors out-trading retail investors
  • The terror probe involving a UK air base
  • Ford’s employee of the month being a hawk (Literally.)

Markets: Year-to-Date

Nasdaq

27,068.72

S&P

7,743.41

Dow

51,828.62

10-Year

5.184%

Bitcoin

$83,704.66

Meta

$751.66

Data is provided by

*Stock data as of market close, cryptocurrency data as of 7:30pm ET. Here's what these numbers mean.

  • Markets: It’s a big week for economic data, with updates due on job numbers, inflation, and consumer confidence (more on those later). Investors will also be watching bond yields and their impact on borrowing costs, especially in the AI space.
  • Stock spotlight: Meta’s stock took a hit on Friday after Goldman Sachs questioned the revenue math used to justify massive AI infrastructure investments, but the company’s new Muse AI agent could inspire a change of heart today as it continues to top app charts.

Markets Sponsored by DealMaker

The future of retail capital. Founders have raised over $2.8b from their own communities on DealMaker. Learn how it works.

TRADING PLACES

Small investors aren’t so big on stocks right now

traders on the floor of the New York Stock Exchange

Retail trading is a bit like saying the phrase “6-7.” It was all the rage last year, but it’s been much less popular in 2026. As a result, average joe investors have ceded some of their influence on markets back to institutional traders.

Turning down the volume

Retail investors—who tend to lack the sophisticated expertise and fleece vests that professional traders possess—are often referred to as “dumb money,” and, historically, they didn’t account for huge proportions of trading volume. But things changed during the pandemic, when zero-commission trading, social media coordination, and home-baked sourdough fueled a retail revolution, thanks in part to the rise of meme stocks.

Most experts thought the dumb money trend would fade away, but it proved resilient. By 2025, it was looking smarter than ever, thanks to the TACO trade, where individual investors bought market dips on the assumption that President Trump would roll back policy proposals, while institutional investors watched the volatility from the stands.

But things have started to flip back this year, and the so-called smart money is at the front of the parade again. According to a CNBC report:

  • Retail investors’ share of S&P 500 trading volume is now more than three percentage points below the five-year average, according to Goldman Sachs.
  • Meanwhile, institutional investors’ options flow is three times higher than it usually is in September, according to data from Vanda Research.

Where have all the retail investors gone?

Some are handing their decision-making over to AI agents, which, with the right prompts, can act like boring dispassionate hedge fund managers that might be more content to ride out long-term waves (and, theoretically, make fewer trades).

Others are stepping away from stocks and taking advantage of the highest bond yields in more than a decade. Through August, $625 billion net flowed into US bond funds so far this year—the highest that number’s been since 2010, according to research firm Morningstar.

Meanwhile, in an uncertain macro environment, institutional investors are still finding horses to bet on. They’re just being more selective and sticking to specific AI stocks, like Meta, according to Viraj Patel, global market strategist at Vanda.—BC

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World

Tour de headlines

a partially submerged car in Edgewater, NJ

A scene from Edgewater, NJ. Anadolu/Getty Images