You plan around where consumers spend time. You plan around where they spend money.

AI-generated product recommendations draw on a third set of sources that overlaps with neither, and the mix shifts depending on whether someone asks ChatGPT or Gemini.

At our Future of Digital Summit, we shared new EMARKETER analysis on the domains driving AI product recommendations. Want to see what that looks like in your category?

Speak with an EMARKETER expert to see where your brand stands.