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SEPTEMBER 28, 2026 |
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In this edition: |
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TOP STORY |
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"Loyalty is always going to be more profitable in the long run because then you can also expand the relationship in other ways," said our analyst Sky Canaves on
a recent episode of "Reimagining Retail." "It also helps fuel the word of mouth and user reviews on other channels like social media that then get other people into the brand or product." |
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IN THE NEWS |
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Value shapes Halloween spending. The average consumer expects to spend $115.14 on Halloween this year, essentially flat with last year’s $114.45, per the NRF’s annual consumer survey conducted by Prosper Insights & Analytics. |
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Back-to-campus is a long game for UO. Urban Outfitters is returning to college campuses for the third consecutive year with UO Game Day, a three-city tour featuring live music, pop-ups, giveaways, and customization. |
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KFC opens a restaurant test lab. KFC will use a new restaurant concept, Open House, as a testing ground for new menu items and offerings to help broaden its appeal. |
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ANALYSIS |
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Where Americans spend their time and where advertisers spend their money have come apart, and social media is the widest gap. Social platforms, particularly Meta, capture a disproportionate share of the nearly $500 billion US advertising market. |
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QUIZ |
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What share of shoppers plan to make a Halloween purchase at a local or small business, nearly double what it was a decade ago? |
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A) 8% B) 13% C) 21% D) 32% |
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